Last week Turn 10 Studios, makers of the Forza Motorsport franchise and critically acclaimed Forza Motorsport 3, made an announcement that can only be described as "ambitious, but rubbish".
Top Gear, the most-watched television show in the world and a fixture in the automotive industry, has teamed up with Turn 10 Studios to offer exclusive Forza 3 content. Sounds great, right? Here's the catch: you have to buy a new game to get it.
Go ahead and take a minute.
I'll wait.
..
Ok breathe. According to the official announcement the new content "is exclusive for Forza Motorsport 3 Ultimate Collection owners and will feature three of the hottest supercars around: the Lexus LFA, the Koenigsegg CCX, and the Mercedes-Benz SLS-AMG." In addition to these seven other cars, one of which was voted on by the community and still hasn't been released, will also be available for those willing to take the plunge.
Don't look too hard, you might have to pay extra.
"Surely", you say, "they'll release this extra content for those who wish to purchase it." And you'd be right. It only seems fair. So you'd imagine the surprise when no one from either Turn 10 or Microsoft bothered to answer any requests for clarification from any of the fans.
"You get the other 995G if you get a direct response." – Khaddar
Friday's blog (the announcement was made last Thursday) held some promise, though. Newly hired community manager Brian Echburg had a golden opportunity to offer up some sort of explanation that would satisfy the now rabid fanbase. 'No thanks' was the reply. 'Here's some non-news about our super exciting plan to milk you and pad the impact of our competitor's sales. Thanks for reading!'
The deafening silence in reponse to the fans, the fact that the only clarification that anyone was able to get came through Eurogamer and was really a non-statement, and the proximity of Forza's biggest competitor's release and Turn 10 have created a disaster for themselves.
My suggestion: communicate with the community you say are so integral to the process of making Forza what it is today. "How hard can it be?"
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