The problem is'nt E3 being public, its that it's TOO public. This is supposed to be an industry trade show. Not a consumer show. E3 in the last years, has become less about showcasing technology and developments within the industry and more about feeding the consumer machine with eye candy and customer-friendly game teasers. 3rd party developers used to be a mainstay, but now their booths seem to pale in comparison (if theyre there at all now) to the display of the 3 behemoths big-****ing each other to the buyers pocketbooks. The spirit of the show is lost, and at best, it's become a costly and irrelevant expense to the industry year after year.