Well,PS3 fanboys the Blue ray was INVOLVED...The Cell processor was involved...The RSX was involved... and 360 still came out superiour in most of these games and in HD! The PS3 version of GTA 4 is fixed at 540! LOL while 360 is at 720p...Oh and PS3 has blue ray and despite that you need to burn the game to ur hard drive on the PS3 >_>.. most games for PS3 arnt even true HD anymore cause 1080 is a market scheme by Sony to BUY PS3!!