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Console Wars Actually Starting Now?

The New Xbox 360 has been something of awe at this year's E3 Conference. With a 250 gb hard drive, built in wi-fi capabilities and a better cooling system, one can not help but be excited to see it. This "new" console seems to be exactly what Xbox owners want, but the question is..."Is Microsoft too late to satisfy customers?" Being a lower level member here at Gamespot I haven't been able to post comments, but I have been reading quite a few about this console, and the revelation of it almost seems to have annoyed more people than it has made people happy. Why? Because after 5 years of replacing consoles (I personally got mine at launch and since then I have replaced 1 every year) and contacting Microsoft customer service the fans and consumers are finally seeing what an Xbox 360 should have been all along. The problem is though, they already have a 360. They already paid for one at launch to close to thereafter, they already upgraded to the Elite and they don't want to pay for another upgrade. I personally never bought the Xbox Elite, but after my 5th Xbox Red Ringed on me and I had it repaired I left it in the box and upgraded to the Playstation 3. Let's face it, as far as console wars go and game titles that are out there, almost all of the major titles are on dual systems. For both Playstation and Xbox there are only a handful of great exclusives, while everything else is available to owners of either system. Playstation owners only had a few game exclusive incentives to cross over to an Xbox, all of which were chased by extra online fees and a massive amount of broken consoles; while on the other hand Xbox owners had those incentives of gaming exclusives, free online gameplay, blu ray capabilities and built in wifi...or in other words: Xbox owners were tempted to crossover by Sony giving freely to their customer everything that a Xbox 360 should have been inside their Playstation 3. As far as sales go Sony is catching up to Xbox after a year's head start for Xbox and the only reason why Sony is currently behind is because of the price of the Playstation 3. I guess the point of this blog (other than something to do while I'm at work to boost my level ranking) is to say, "Is this Xbox really the 'new' Xbox 360 or is it the 'real' Xbox 360?" Being the nice guy I am I would like to believe that Microsoft accidentally shipped out the prototype Xbox 360 to all of us and just found the blueprints for the real one, which of course is the reason why blu-ray capabilities aren't on this New Xbox 360...because Microsoft had bet on HD DVD's. I will personally go ahead and trade in my Xbox 360 to Gamestop and hope I am getting the best all while preparing for the failure of the console. I guess we shall see what future holds for both Sony and Microsoft, but honestly for my wallet's sake, I hope there are no more console upgrades from either company until the next generation of consoles and I think this would be good for credibility for both company's as well.