I don't think this is meant to challenge or unseat the big 3 consoles, It is more just a different option for gamers to choose. I doubt most gamers will abandon their current consoles for the Ouya, but at the price of about two console games, it is certainly easier on the wallet and probably worth a shot in most gamers' minds. Whether or not it's a commercial success, it is refreshing to see a developer embracing creativity rather than punishing it. And with the huge response to the kickstarter campaign, publishers and developers are sure to take notice and perhaps learn from the ideas brought forth by the Ouya. I am excited to try it out.