ReFuture - One console?

The Big 3

Even thought we just set foot in this generation called the next-gen and just recently games showed up which can carry the honorable word "next-gen", on internet there are gossips about an even newer generation, which according to these gossip, should show up sometimes in 2012. Such ideas are sounding amazing when we take in considering the profit and selling of all three home consoles of this generation. Nintendo's Wii is always selling in fantastic numbers. X-box 360 is very popular on the North America market and even in Europa it's selling a lot better then his predecessor. Even Sony's PlayStation 3, despite the negative comments when compared with the competition, and the high price, it is better selling then the PS2 in the same time since it was put for public selling. Why would then "The Big 3" hurry to finish this successful rampard on the market when there isn't any sell drops on the horizons despite the economic crisis? Wouldn't it be more natural to await the shift of the generation sometimes from 2015 to 2017?

The Wii 2?

That would mean that not any of these three companies would need to start the developing of there new hardware before 2011. Maybe all this speculation are just the wishes of the reporter from some gaming sites on internet, because the cost of the releasing of a new console on market just don't allow the manufacturing company to "heat up" with a new piece of hardware even when the on-going generation on market is very succesfull or the sales are just keep to get higher. It is interesting that this generation was the one who was directed to bring gaming and video-content in high definition in most homes, but it didn't succeeded in that even near, because a very little amount of costumers can or is able, with his new console, to get a HD television which is even more expensive the the new "toy". That is one more reason why not to change to a even newer generation of consoles until a good % of market truly is ready to consume HD content in there full quality. There were circulating some gosips that the next generation should bring mashines with 3D display of games and movies, the question is how much of that is posible despite the fact that most of the market isn't ready to accept HD, which price in the moment is much smaller then product which are able to produce 3D display.

X-box 720?

In all this, again maybe just the wish of some authors, there are stories about a single machine for gaming, which would mean they should exist just one console on the market. Such idea on this market system is just one the level of pure fantasy, because none of the big manufactures don't want to spoil there chance, with there own product, to make a better market succes then there competition. We shouldn't forget a "small" interesting fact that the manufactures of consoles get provision from licensing a software for there consoles and that everybody from the "The Big 3" has his own production of games and selling there own services which all together is even a bigger profit then the piece of hardware. The only benefit of a single console on the market would have the independence publishers of games, but they, very clearly, aren't capable to organize themself to realize that idea on there own and coil there own hardware like a competition to the existing manufactures of machines for gaming. With the realization of such idea there is a potentional problem of hyper-production of bad games, which in the 80's of the past century happened on the North American market with Atari, when with the publishing of great amounts of bad titles the market was "drowned" and the public rejected to buy any titles and the company of Atari went bankrupt (it's been bought by Infogrames).

PlayStation 4?

It is clearly that the market of video-games is incomparably bigger, but the companies are very careful when they need to invest a great amount of money in some joint projects which nobody know if they are going to be succesfull. The idea of a unique standard, an idea of one console on the market, is just clear from perspective from those who want to get a lot of money with little investments, because of the lack of an opponent console, producers of games could easily just agree on a same level of quality of games which are coming out in the same period, which of course, would be on the damage of those who buy games, because the whole market would be on the same level and you can easily figure out that that level wouldn't change with a great speed, mainly because the fact of little investment with great profit.

With that we come to the conclusion, that for us, gamers, a great competition is very good and that in that condition the producers need to put effort to be better then the competition, so that they even would be able to sell there products, which means that they places qualitative products on the market, in this case games, on the common happiness of us, who in this case with a smile on our faces transfers our hard-earned money from our pockets in there one.

Anel Zukic
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Attacked by the crisis, but with a smile on his face.