So after many back and forth emails with EA Customer Support (and two Support surveys) they finally fixed by broken account. I'm not going to go into great detail like my last post but when they say that once you log into the game (PS3 version) it's stuck with that account, they mean it.

They had to activate the armor on my EA master account because that is the one I logged into the game with. Once they did that (which took some work to get to that point) everything else fell into place. I've now been playing Dragon Age with all the benefits I purchased in my Ultimate Edition.

This game is incredible. It's so much fun to play. The graphics are really behind the curve but everything else so makes up for it. I'm really glad I made this purchase. And I may even buy another EA game in the future...