Where i live there's a local game store where they always sale games a week before every game release. When i got halo 3 a week before it was release my xbox live message box was full by the minute. Even better was when i had smash bros. 4 days before it was released.

The thing is that tho some people hate it, but if they had a good hook up where they can get the games early, they wouldn't care anymore.