After checking out the new trailer for Grand Theft Auto Online, it seems to me that this concept could change the face of online multiplayer. The way it seems to me is that this new multiplayer will be able to bridge the fun of single player with the competitive and social nature of multiplayer. As a fan of the GTA series, I could not love this anymore. No longer will the multiplayer just be team deathmatches and races, but rather a whole new system of customization and just plain social fun. This idea is both great from the perspective of being a player, but also from a business perspective. Now more people will purchase this game and play it online therefore enhancing the online diversity. I hope that made sense, but I'm just really hyped for this game and all the great things that Rockstar does with it.