Boston is filled with whiners, but I for one am proud of our emergency services personnel. The ridiculous concept of putting up battery-powered illuminated advertisements of a lewd mooninite when we are living in a time terrorist threats should be the target of complaints. But most bloggers are declaring that emergency workers should have realized that the devices were mundane. The mooninite himself mocks us (click for gallery of mocking). This isn't the 1980's anymore, and guerilla marketing of this type has real ramifications!

The current estimate is that the mooninites cost Boston between $800,000 and $1M in Police overtime and other costs. I don't even want to think about the cost to local businesses, travel time, fossil fuel expenditure (bus service, traffic, etc.).

I blame Turner. Adult Swim, I love Fullmetal Alchemist, but not the Mooninite advertising campaign.