The new issue of game informer has an article about the Xbox 360 achievement system being the key to winning the console war. I am not sure the achievement system alone is enough, but it makes a great point. I sit down and play Resistance, and if you have played it to, you know how challenging the game can be! Every time I defeat a tough enemy and the level ends the ding in my head goes off thinking the Achievement Unlocked icon is going to pop up. Yet I receive nothing for blowing up 10 enemies at once or defeating a widowmaker! I just don't feel the same fulfilment playing the PS3, Wii, or PC as I do on the 360.