You'll see why you want to in the next few sentences.
See, I saw this ad for Star Wars Galaxies- the most ridiculous thing you've ever seen. They sit there showing off quotes from people- and normally these are supposed to be sophisticated, holier-than-thou type people that everybody's familiar with. You'd think that they'd use quotes from Gamespot or Gamepro or EGM, but I guess quotes coming from them weren't dazzling enough.
So instead, they decided to take quotes from normal people and displayed those for the ad. "The greatest Star Wars game ever!" - Kevin, Long Beach Ca.
See, they try to spruce it up and fake you into believing he's above average by sticking in his location. "Wow! Long Beach?!? I've never been there! It's so far away, he MUST be important!"
That's how desperate Lucasarts is right now.