It's not really that it would be a sony idea, but they had a metroid and WII sports (Well, i consiter it a demo, it is so you can get used to the WII). and they WILL have more demos but they dont got much, so the demos come as updates and NOT in a chanel, but you do find them in the WII shop so when you think about it it is in a chanel, just not in its own.
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