So I got suckered in at EB and bought the collectors edition cause I wanted the pre-order bonus of making your own villager. However I picked it up today and was quite pleasantly surprised by the quality of the packaging and what I got.
It all comes in a mock book (bound in mock leather - probably some plastic vinyl stuff) with a little magnetic flap to keep it closed. Inside the books cover is material as you would expect to find in any old book. The game is nestled snugly under the front cover. On the bottom edge of the book there is a secret compartment that slides out and contains a deck of cards and a metallic good vs evil coin. All in all I think it is actually one of the few collectors editions I have seen that would legitimatley be collectible.
Anyways feast your eyes on the below pics of it...