Multi-billion dollar corporations making sweet technology, and they can't even hire someone to create a decent name for it. I know rich people aren't well-known for their creativity, but surely they can spend a few thousand to hire someone to sit on the toilet for a half hour and brainstorm a cool name for a product. I'm talking about products like the Wii, the Zune, the PSP Go, the Motorolla Droid, Volvo, names of awesome things that you're embarassed to say you own simply because the name is just terrible. No doubt these products I've named are great, but you have to agree, the decision behind naming them is a little questionable. How many times I've shown people my PSP, and they all ask which version I own because it indeed, looks sweet. I tell them it's a Go, and they have this face like I'm making the name up. I tell them, "no, seriously...it's called the Go." After a while, they start talking less about how cool it looks, and more about how stupid the name sounds. And, don't get me started when I told people I bought a Zune about a year ago. Point is, where do companies come up with these names? It's not that hard to think of something cool to name a product you wish to sell to billions of people. When you make a ridiculous name, someone like me are going to sit back and laugh in pity, thinking of a "what if" scenario of how I would've loved the Wii so much more if it were called the "Nintendo Ivory Box of Gaming Awesomeness." Let me tell you, if I were to make my own brand of tampons, I'm not selling it on the market until it has a cool name. I don't care how much it throws off the target audience, that box will be called "Week-Long Hemorrhage Clogger," the "Dracula's Tea Bag," or my personal favorite, the "Cotton Cork." At times, I think I carry more creativity than the richest people on earth combined. And hey, I don't have to pay anyone to think for me. Seriously...the Droid...someone at Verizon has been watching a little too much Transformers.