So Peter Moore got grilled by 1UP.

Being a marketer, I usually don't enjoy seeing fellow advocates getting grilled by the press they serve, but in Peter's instance too much spinning can lead to a revolution.

My take on marketing is to provide products demanded by the market. The actual marketing per se is simply communicating a valid solution to a consumer need has become available, or continues to be available. It's all supply and demand economics, my friend.

If the market demands a means of transportation from the home to the airport, you fill the need if you are able to supply. Unfortunately, Microsoft has been unable to deliver. Am I upset about that? No. My father is broken-hearted. He was hoping for an X360. . . yeah, my father. But he is a man who appreciates good interactive media. No doubt he is allured by the promise of great sound. . .but I digress.

If the masses call for sugary soda they want to drink en masse to rot their soft teeth. . . I guess you provide if you are able. But to market in an effort to drive sales. . . for the sake of driving sales. that is something else entirely!

Analysis indicates that is where the X360 comes in. Microsoft wants to sell more games, and drive sales of software. Thus, they introduce a new-fangled doodad to replace their perfectly integrated console. What we end up with is an exercise in driving consumer demand, and locking up another market.

Such a sad affair. I had hoped Microsoft would make an intelligent step into the next generation rather than forcing their hand, and that of the other console manufacturers into an all-out war. In war, nobody wins.