It was the best of finals and the worst of finals.

My Corporate Finance final was a beast. Not like the Beheamoth race track on PGR3, but like the Nothing. Cold, black, and devouring.

Pork was the final for marketing. I don't think I've ever enjoyed myself so much in a test. . .

4. “Pork, the other white meat”

i.

Pork is trying to position itself alongside chicken as a part of healthy, low-fat diets.  White meats such as chicken, fish, reptiles, and shellfish are frequently associated with being healthy due to their low fat content.

Depending on the cuts, the meat delivers on the promise of being white in color. While the slogan is not false, further research reveals the desired positioning is dependent on which of the cuts are chosen.

ii.

The delivery is intended to be perceived as rich in information, but is only rich in inference. The feel-buy-learn model is intended to create sympathy with consumers, drive them to purchase, and then learn about their product. The advertising campaign provides a web site (linked above), TV commercials, print ads, and billboards.

The web site contains recipes for the newly purchased pork, as well as a bounty of selected product information for the inquisitive consumer.