Most everybody in my office is an expert in cognitive psychology, user-interface design, or some form of engineering. As soon as I told them about the Wii, they suddenly became experts in marketing and branding. Sorry kids, you aren't the ones with an MBA in marketing.

It was pretty amusing hearing them go on about it though.

A simple random sampling of people I know has led to the following conclusion about the initial acceptance of the Wii name:

Disliked: 10

Liked: 1

It's true. What made it worse was that one person is a fairly avid player of interactive media. Truly Bizarro.