Make no mistake, Mister Muffin makes masterful mischief. This isn't going to be some random post about how muffin eating gives people super powers. It is an allegory of sorts.

Last week my wife made a batch of muffins to share with her new friend. Since the two of them and their children did not devour the full measure of muffins, I got to partake. Since I did not eat all of the muffins, we took them to my parents' house to share. Even they couldn't eat the remainder of the delicious blueberry muffins. Finally, I finished the muffins for lunch on Sunday.

This tale of baked goods is what hardware manufacturers should be prepared to do during a console launch: make enough for everybody. Microsoft was the first to attempt the console sold 'round the world. Unfortunately, they did not make enough for the market demand in areas outside of Japan.

Nintendo followed suit with the DS Lite. Only they didn't make enough to satiate the appetite of consumers in Japan.

So, what we need now is not only just-in-time (JIT) delivery, but also just enough supply. And marketers say consumers are demanding. . . pshhh.