With rumors of an all-digital next generation (Microsoft and Sony) I have some serious reservation about the price of the content. When we look at DLC (which, for the most part is restricted to consoles connected to the Internet) they stay at the same price. Look at the DLC for Dragon Age: Origins, Mass Effect, Call of Duty: Black Ops, Modern Warfare 2, or any other game, youll notice that the prices havent decreased. Why? Simply, there isnt a need to. Yes, theyll go on sale occasionally, but they stay at the same price point (for the most part). Retailers will put games on sale to lure costumers into their stores with the hope of driving additional business. When we loss this, there is the strong potential for games to remain at their original price point. They have almost no incentive to lower the price. E. g. when I bought Battle Field 3 on Origin it was $60. Now its $40, but that is because the retail price dropped first, and you can still buy it cheaper from retail. Mass Effect 3 is on sale at Target for $49.99 this week. Thats a great value for the price. If it was solely on Origen youd be forced to pay the $60, and people will pay it. If you really want to play the game, youll have to pay the price. Maybe the price will drop on Origin after 6-12 months. Do we really want to wait that long to play the new hotness? If the retail prices remain at $60 for eternity, would Origin ever drop the price? Businesses are in it to make money. I get it. They arent producing games solely for us to enjoy. When we take retail out of the picture, and we are stuck buying directly from Microsoft or Sony the future isnt bright.