i think Sony may lose their place in the market this generation... their hardware is too expensive, and the games are going to run between 59.99 and 100 dollars according to Sony's President. The majority of the public have no idea what a Blu-Ray disc or player is, and that same majority do not own an HDTV... so those features will mean virtually nothing to that group of people. On top of that, Sony is releasing a 1000 dollar Blu-Ray player mere months before the PS3 is hitting stores shelves. Does this mean that the PS3's Blu-Ray player has less features, or is somehow not as good of , or less of a Blu-Ray player than Sony's low end, 1000 dollar player? Also, Sony has said precious little of their unified online service. Is there voice over IP? How will the friend's lists work? What about downloadable content? Will it be truly free if the console and the games are going to be at such a high price? When a consumer walks into a store looking to buy a console system and a single first party game, that consumer will be looking all told at a possible top cost of 700 dollars for a PS3, 450 dollars for an XBox 360, and 300 dollars for a Wii... the 360 and the Wii are only separated by 150 dollars, a difference mirrored in other such entertainment devices such as paying a little more for a larger television, something consumers are willing to do. But a 250 to 400 dollar difference between the price for a PS3 and a single game and the competition's consoles with a single game... I believe that is too high of a stretch for the majority of consumers, forcing their dollars to go to Sony's competition. Thus, I believe that Sony is in serious danger of losing their position in the marketplace this generation unless they make some major changes, and make them quickly.