It was in Sony's best interest to showcase a CGI for Killzone back at E3 when it was building hype for the PS3, because the knew the average consumer wouldn't suspect a thing and would be very excited. With the install base they have and all that was just great "marketing". The downside is, now average folks know it was a CGI trailer, the XBOX360 has Gears of War(looks great in game) and the Xbox360 has a better price point and they're taking away Sony exclusive thrid party titles. Besides all that, all the companies lie about something to convince buyers.
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