By Summer 2009 the video games industry had entered a interesting and unusual stage in its development. The industry had been dominated by Sony during 1995 and 2006, whose playstation had accounted for well over half of world console sales during the previous two product generations.

However in the new generation of the gaming consoles a new situation arrised. What was once believed to be a winner take all market is now a three way battle between Sony, Microsoft and Nintendo with only minute differences in market share. Now what is really interesting is in terms of unit sales Wii was the outright winner.

The emergence of Nintendo as the new market leader after several years of lagging as a weak third to Sony and Microsoft was a major reversal of fortune. Most had written off Nintendo as a serious competitor. .

As the Console companies product development teams prepare for the next console generation who do you think will come out on top?