Having experienced the evolution of reviews I have come up with some basic conclusions of my own. During the early days, game reviews consisted of the reviewers; first impressions, its mechanics, storyline and the overall entertainment of the game.
Over the years I have seen the reviewer compete and compare the foundation of past game reviews with present day releases. They begin by drawing comparisons with prior games and thus become overcomplicated and laced with personal preference. They also compare the graphics quality of one with another when this doesn't even affect the game title that is being reviewed.
Exploring the game title and staying within the boundaries of; first impressions, mechanics, storyline and entertainment allows for the reader to decide whether he or she will purchase the game. Based on this simple outline maintains the integrity and quality of the review.
"Avault" back in the early days had a decent review site. They used a star system and seal of excellence for those over the top games. The review explored the fundamental outline of the game itself. Today, review sites have changed and lost the vision of the early days.
Some call it evolving and progressing with the times. I call it "missing the mark"
Game reviews should be just that, simple, uncomplicated, unbiased and entertaining. Let the reader form an opinion and give the developer a chance to sell their product. Giving us the game review as outlined above, to me is the Holy Grail of reviews.
Where has time brought us? Getting back to the basics in an over complicated world would allow for games to become what they are meant to be, "A time away from reality and pure entertainment".
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