Let me start with I like this feature very very much and I look at this service as the future of game distribution. I've got Xbox 360 S elite (which I bought after my old one got the RRoD treatment the second time) and I've got a decent internet connection to download stuff. What I'm running out of is the space to store my games in. It's simple, you download and you play the games, you don't have to carry the fragile discs when you do the all time popular relative visits in the countryside, etc. Playing with lower noise, keeping the disc drive from use are all advantages of this method. Of course, there is no physical product in your hands which can be unfavoured by some. But it's a good thing overall. Of course there some flaws to the system which keeps it to become more popular. 1: Price. Some of the games have cool prices but some are way too expensive. You can cut down the expenses of the disc/case/manual right from the start and still kinda pricey. 2: Regional lock, which have an effect on the first point. You can't buy just anything from anywhere, which makes sense if you talk about the DVD regions (Pal/secam etc), but it's locked even inside said territories. And of course have different prices. I live in a central European country and I have access to 320+ games (including arcades, no indie titles at all). The UK store have access 2450+ games, that's a significant difference, and there is no way around it (as far as I can tell, except for the obvious solution). And some of the games are cheaper for me, I bought NFS:MW for 9.9 GBP while the UK store has it for 14.9 GBP. Even Halo Reach is cheaper with 8 GBP. But the selection lock is the bigger deal. It's like MS don't want to make money.