Do you know the best way of removing piracy on PC games? Simple, have an online mode that's a must have. You can pirate all you want, but you only get the single player, you have to pay to get online mode (via unique serials). It's good for everyone! For the $80, you get a year or so of great online play, rather then a single player that's over in a weekend. Brief, non-replayable games is what makes people pirate, because the game just isn't worth it. Worked perfect for CoD4.

I believe that they use 'gamer' too lightly. Someone who plays a Java game on their phone, or plays Wii with their kids shouldn't be considered a gamer. I know I sound elitist, but the fact is simply playing games every couple of weeks isn't comparable to someone who owns a 360 and twenty games, or someone who custom built their PC to run Crysis. Casual gamer is a much better term for such people.