I'm a relatively recent PC convert (I still keep and buy consoles for exclusives and other reasons). I know that I would not have been able to make the jump had I not had a friend who was able to eliminate the uncertainties I'm going to list below.
1. Price point, or building a rig in general. Those who mention how "cheap" it can be to get a decent gaming PC forget that most people don't have the knowledge about components to have confidence in buying the right parts, let alone to assemble it themselves. Buying pre-built rigs adds to cost, but eliminates the worry of building. However, it can be difficult to know whether you are getting a good value based on the parts. Additionally, a person may want a laptop instead of a desktop which usually raises the price further on top of additional issues (ex. Non-upgradable, bulky, etc).
2. Mouse and Keyboard VS Controller. Some people prefer controller, especially if they are coming from a console background. Lots of PC games support controller, but when it doesn't or not completely, or if the person wants to use a non-Xbox 360 controller, more complications arise. Then, there is the matter of wires. You can get wireless mice and keyboards easily. Wireless controllers are usually proprietary to console, or come in very specific makes for PC. People coming from consoles probably want to sit on their couch and not worry about wires going across the floor. Which leads me to my next point...
3. TV VS Monitor. Yes, monitors offer a kind of superior visual experience, but how do you sell to someone a $500 24" monitor when they have a 40+" TV sitting in the living room, or could get one for equal price? Also, it's not widely known that PCs can hook up to TVs through HDMI (though this is becoming common knowledge).
4. Glitches and Incompatibilities. This has becoming WAY LESS of an issue in the last decade. However, we're seeing a new wave of issues thanks to patch-happy publisher practices (not to be confused with developers, who are typically obeying publisher deadlines. Then there are the Indie devs who don't support/finish their games). Console owners can still pretty much bet on their version working as intended after the day-one patch, minus the small bugs and possible online server hang-ups. The average person doesn't care to look up whether their issue is because of their GPU, CPU, or anything.
5. Friends are still on the consoles. Unless you are exclusively a single-player gamer, this is probably the most significant point. Why game on the platform that none of the people you want to play with are on? It makes little sense to deal with the other 4 points when this is the case.
If it wasn't for my friend guiding me and most of my usual gaming circle jumping on PC, I would never have cared to try "real" PC gaming.
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