There was a popular 1980s song that went: "You've got the looks. I've got the brains. Lets make lots of money...!". This is sort of one of those deals, or at least rotated 120 degrees, it is. Google has lots of money - and Google makes lots of money. That is pretty much a constant. Google gets lots of looks at its ads and in its search engine. As for its Google Video feature; I am not sure how often it is looked at. You Tube, on the other hand, I am pretty sure, gets looked at a lot. Good match? Probably so, if video on the web is going to catch on. Personally, I have bought a couple TV shows from iTunes and downloaded a few free episodes as well. Not in that order, of course. I have seen some really funny videos at some of these free website portals. Not commercial grade stuff like I get at iTunes but pretty good, fresh, and original. Desktop video is growing as fast as desktop publishing did twenty years ago. Anyone can get a decent personal computer now that comes with very nice video editing software, DVD burner, etc. It was affordable word processors, laser printers, and LANs that made desktop publishing take off. Desktop video is being driven by affordable video editing software, DV cameras, and WAN & LAN technology advances. Today's computers, networks, and users can handle it. Could not have worked two decades ago but it is working great now. I have a hunch, just as word processing evolved an offshoot - hypertext - which later became the web; video movie making will evolve its own variant. I think it will be going into new genres of games, interactive pages, and infotainment. I also think the textures and sculpted shapes, that form the borders and buttons of today's top quality web site looks will begin to soak up some video/animation themselves. The transition to photo realistic user interfaces is almost here. Next, they will come alive.