I read these two articles regarding the insane amount of money Sony and Microsoft have lost on the PS2 and Xbox, and are going to lose on their next gen systems: Speaking Up: Redefining Success PlayStation 3 component prices: Why so high? But in the first article they mention that Nintendo actually made approx. 4 billion on the GameCube. And I hear the Revolution is going to be equally as cheap to produce. So where is everyone coming up with the idea that Nintendo is "losing" the console wars? I know software sales make up for some of the lost money, but I'd be interested to see what the total profit margin is for all three companies when it comes to the gaming industry. I still think Nintendo would be ahead, or at least fairly close to the others. And with the format war now going on between Sony and MS, will Nintendo be the real "winner" of the next round of console wars? They may not sell the most consoles, but I think they will make the biggest impact.