Anyone else notice the Killzone 3 Beta program announcement? To me it is a convoluted and ridiculous process. So they want people to join Playstation Plus, but only 10,000 Plus users will get in the Beta, and they need to download an exclusive theme (is the theme free?) to do so? That just sounds like a bunch of people feeling jipped. Just make it open to all Playstation Plus members and then to 10,000 additional people who download a dumb theme so people can try to get the theme and then give up and get PS Plus.
Overall this process screams of a botched and really badly planned idea, To Playstation I would just like to say "great way to screw up a positive announcement guys!" My guess is the conversation happened like this:
Marketer #1:I have an idea...lets have a really cool prize that is almost standard for most big launch games!
Marketers #2: Cool idea, but wait lets make it really confusing and add all these extra steps consumers need to make! They need to prove their allegiance, screw promoting a stellar title!
Marketer #1: Ok makes sense, since you mention it how about we throw Playstation Plus as a requirement?!?
Marketer #2: That is a great idea, but lets add more confusion by making those members who pay us extra money also not automatically receive access...instead how about we make them download a plus theme, we can give it to the first 10,000 downloads!
Marketer #1: How about we confuse it even more by breaking it up into SCEE and SCEA groups...whatever the hell that means!
Marketer #2: OK! I love it, but do you think our download service can handle the traffic this might generate?
Marketer #1: Who cares? We are Sony the customer experience doesn't matter! They buy our overpriced products anyway. Look at how well the PS3 sold at launch!
Marketer #2: Good Point! Lets push this through to upper management!
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