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Used Games

I have been reading all these articles lately that are from companies that seem to believe that they are being cheated by retailers who buy and sell used games. I work on the software section of a toy store in the UK. Our store is the smallest out of all the others, but we still make a fair amount from used games each week. So where does this money go I ask? Right back to our suppliers who get us the brand new games. They then buy the games off of the original company, which is how they make their money, not through individual sales. It is insanely frustrating to hear things like "we lost money because 1 million bought the game used, rather than new" and "we should not lose out money to used sales". What do these companies expect when the games cost around £45 on release, that we have money to burn? As for the money lost because someone saved some money buying used, what if they had decided to buy new, but then the sales assistant told them of another game that they might enjoy, and they buy that instead? Should we no longer be allowed to recommend different games for people as they may hurt the sales of each company? Then another company gets pissed off and the whole cycle starts again. What needs to happen is a price drop across the board, start selling brand new games at a lower price, but not so low as to start a price war. If that were to happen the price of used games would also drop, but most people prefer to buy new for the sake of quality. Or at least something to that effect, the publishers and the retailers need to work together to find a middle ground, one where the publishers and retailers get the profits they want, and the customers get the quality they want but at a price they can afford.