First of all, by being on its deathbed, means that financially the company is making zero profit and slowly getting negative returns.  So your saying you know their financials and even with those statistics the ever growing population is barely letting the company stay afloat?  That is bs to the extreme, a game does not need 5 million subscribers in order for it to be a success and gain a profit.  Considering the fact in order to support the 4.7million more subscribers you'd have to spend a ton more on hardware, employees, office space, etc. 

Honestly it just pisses me off seeing someone call a "niche" game a dying one, cuz it turns people away from trying it out and who may possibly enjoy it.