Bought a new Tv around the beginning of March. Been saving my money for quite awhile for something big, but nothing in particular. To be honest it was either a built computer tower (mine is around 8 years old) or a better HDTV (have or had a 720p Samsung plasma). Anyhow, I figured I'd go with a larger TV to fit my gaming and blu-ray needs by upgrading to a 1080p and because of "Killzone 2" hehe. First thing I thought was "Sony". Have to go with a Sony since I'm a huge fan of there products & consoles. I looked at all the different kind of "Letter" Series that Sony offered and did some research. Finally after about a month of comparing through different model's (spec's and features) I decided on the TV that would give me more bang for my buck. So with out further ado.... 52" Sony BRAVIA Full HD 1080p 120Hz LCD :) Sony Bravia W Series She's Beautiful. A little big in my room, but I'm not complaining. The Picture quality is amazing compared to my 720p Plasma. The lighting and smoothness is worlds better then a Plasma. If you ever plan on purchasing a HDTV I would recommend a (LCD). 1. It doesn't get hot at all (I thought I was in a sauna having my Plasma on). 2. Picture Burn In. So peaceful when you know you can play a game or leave it on while going to the restroom with out it leaving a mark on the screen after like 30 minutes. 3. Light doesn't nearly reflect off it as much as the Plasma. Like I said, the picture is awesome. My Blu-ray movies come to life and feels SO good to finally watch them in 1080p. First thing I did was compare them on the basic settings that the TV comes with. Picture wasn't anything special really, was a little shocked. After looking at a movie and playing a game I was a little disappointed. Then I went through Sony's options and starting tweaking the picture settings and found out everything was on set to low. O.o What did I do?? Jacked them babies to HIGH, messed with the brightness and contrast, and started her back up. O>O SEX AT IT"S BEST. I can't discribe it, Only thing I can say is... I feel like im IN the movie filming. Seriously. Love it. Some might say, "All the games pretty much run in 720p not going to make a big difference" but thats not really the case. All the previous games I played look better, smoother, sharper, overall quality and lighting just enhanced it so much it's crazy. Some of the few games that I previously played that really stood out the most were -- Gran Turismo 5 / SOCOM / Street Fighter IV / Resistance: FoM / Resistance 2 / Uncharted / Metal Gear Solid 4 / Killzone 2 / Resident Evil 5 -- figures; there pretty much all exclusives, beats me... Anyways, sux I havent been able to play much lately due to school, but just coming home and seeing it my room brings me joy :)