Yes, I'm sure this huge company who makes millions of dollars knows nothing about marketing...

They have their reasons for naming it that, get over it.
Lord_Damenteth

You know its not the fact that the name sucks but the fact that they are going die out because the name is everything. And yes they probably now a lot about marketing, but they are making some really stupid mistakes. In the last three years the only smart thing they've done is make the system cheaper then all the others, but they were the last to release their last system, they keep on modifying their handhelds and they are now going to all the Revolution the Wii? Yeah. Personally I think they are just going off of their own personally thoughts instead of truly thinking of their customers which I hate to say, is the most important thing in marketing.:P