An unusual advertising campaign was launched by Microsoft to support its decision not to adopt the new 3D technology, at least for the moment. And rather than praise the characteristics of its products, it chose to support the new Nintendo 3DS, obviously non-competitive product that obviously becomes an ally for their own communication strategies. Thus we see a Phil Spencer equipped with 3D glasses 3DS claim to love just because it does not require its use. Take a look and tell me what do you make: