Microsft would be stupid to name their next console the "720", and there's a very simple reason for it.
Ever notice that it's 360 in the first place? It has to go up against Playstation 3. It wouldn't make sense to name it "XBOX 2" because 2 sounds worse than 3. Put a 3 in the title and it subconciously gains an extra life and is on par with other systems in the generation.
There's a problem though. If you take a circle, it's 360 degrees. If they are going to name it 720, all that means is they'll go up and back, in a circle, to the same thing they had before.
If they name it 540, which is a circle and a half, it would mean they're still making progress forward, and it's got the "4" and "5" to go against the Playstation 4. "5" sounds better, no?
"A line allows progress, a circle does not" -Bright Eyes
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