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MMOLGs are they adding people to the market or just for a few games?

WOW continues to sell GREAT and is in the top 10 in many countries. It has passed up many games sales, going past 5 Million and growing.  Other MMOLGs are starting and growing these have an impact on the regular market and its business plan, as they draw in Hard Core gamers and get other non gamers involved as Ever Quest has done.

How will things turn out?? And will games like Guild Wars change MMOLGs for the better??