Even though you're restricted to what is considered to be a 'small' area of the Shopping Mall, there's still plenty to get your hands on and then smash over the heads of Zombies. In the demo you play as the game's anti-hero, photographer Frank West, who is on the hunt for the scoop of a lifetime. Using your camera, you document your battle with the army of Zombies whilst defending yourself with what you can find around the Shopping Mall. This includes frying pans, golf clubs, bowling balls, skateboards, children's toys and CDs!
Occasionally, you might be caught in a struggle with a Zombie, and you'll have to tap the left tumbstick rapidly from side to side in order to escape their grasp. If you're injured, you can eat food you find around the Shopping Mall and use a Blender to mix different juices together to create drinks with different effects. You can help yourself to clothes you find around the Mall, as well as books which can teach Frank new skills. Some objects such as children's plastic toy masks can be put on Zombies heads to blind their vision and to create amusing photographs.
Graphically, Dead Rising looks great. The cutscenes showed how incredibly detailed and realistic the character models are. Just by looking at the shops within the Mall you can see the attention to detail that has been put into the game. The amount of Zombies on screen doesn't effect the framerate at all, which is pretty amazing when you consider just how many Zombies there actually are. The Zombie A.I is pretty impressive, you'll see them scrambling over counters and surrounding you when you stand in one spot for too long.
Dead Rising seems like it could have a lot of replayability, but I just hope that the storyline is as entertaining as the gameplay.