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Hype is an odd thing.

Isn't it funny, no matter how much you say that you won't get caught-up the hype, you end up knee deep in it?

Well, it just so happens I've been looking forward to BioShock ever since I first heard of a spiritual sequel to System Shock 2, back in 2004, possibly even 2003, I don't remember. I said that I'll keep a level-head approach to every titbit that they could throw at me. Jump forward in time with me: the first video of BioShock I see, I already fail in my goal. Drastically, at that. I was [and am] just so hyped, and eager to play it.

The time is getting closer and closer to the release date, now the realisation that I fell into the hype-machine has dawned upon me. Nagging doubts have started to scratch away at the back of my mind. Can the game now possibly live up to my expectations? I'm not sure if it can. I guess I should try pouring my hope into Left 4 Dead. I don't mind if that doesn't live up to my expectations, I only expect to kill lots zombies [with a friend], and I'm pretty sure that's a core part of the game. Now that's the easy way out I've been looking for!