PC Zone used to write it's reviews opinion based, which gave you a much better idea of the game. One reason they did this was because it let them add their humor into the review and I know what your thinking, you probably shacked your head thinking "bad form" but no, it actually worked. As I said it gave us a much better idea of what the game was actually like, and because it was done with humor the readercould read with the knowlege that a joke is always half true but taken with a pinch of salt. They could find a flaw with the game, stick a knife in it and twist but they could also praise a game for what it is. It was spoken to gamers from gamers in a language we truly understand.
Evil_Saluki
You probably misunderstood what I meant in my post.
I said that there's nothing wrong with adding your opinion to a review, AS LONG as it's clear that it's not part of the review itself. If you like to read your reviews with some "flavor" that's nice, and perfectly doable, but the moment you mix opinion (subjective analysis) with a review (objective analysis), all you get is a confusing text that's only useful for laughs, and little else.
You can't really say it gives "us" (you should be saying "me") a better idea of what the game is because you really have nothing to compare it to (pretty much all review sites these days are opinion-based, even GameSpot). A good review will always surpass an opinion in terms of informative content, and clarity. Opinions with or without a side of humor are often left to interpretation, and while you, personally, may enjoy the style and feel you could interpret PC Zone reviews easily, others don't.
Bottom-line is, if you're a professional journalist, you have to start by thinking of the Why behind what you're doing. If you want to entertain, sure, grab a YouTube channel and "review" away but, if you want to inform people, you stick to the facts and if you want to share your opinion, keep it as side remarks. Combining these two aspects in a single text, so it reads like it comes from a human and not a robot - without confusing the reader in the process - is where a reviewer's talent is put to the test.
It works almost like the news, actually. I like watching Jon Stewart and, in fact, I find he's more informative than some so-called professional news networks out there, but when I want to get to the bottom of things, I still take a serious, true to facts, reporter any day, and if he/she can crack a joke every once and a while, without mudding things up (or sounding ridiculous), more power to him/her.
PS: Reviewing isn't easy. Giving an opinion is.
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