By making the bright blue DSi available to anyone in North America who wants one, you are denying me the ability to be the cool guy with the cool item that no one else has.

Instead, the bright blue DSi will be the sort of item that people will buy thinking that it will show others that they are unique, bold and "edgy," just like the hundreds of thousands, if not millions, of other people who also buy bright blue DSis to show others that they are unique, bold and "edgy."

Kind of like how all those artsy people prove that they are all unique individuals by all wearing Movado Classic Museum watches.

Oh, wait.

Soon, you can be one of the hundreds of thousands of unique individuals to own a bright blue Nintendo DSi.

Let the safe and neutral shades be available to everyone. Any striking shades should be available only to me.

It was bad enough when Nooka and HTC became known brands, but at least with those I had a little while to be "the only one" with their products. With the DSi in bright blue available everywhere from the beginning, that will never be possible.

Oh well, there's always ColorWare.