I thought games were meant to be a challenge(Nick should be fired, making unlockable content makes people play the game for longer and several times) How can you make a "deeper, nore rewarding experience" if its isnt rewarding and challenging? Just seems like they might aswell create games with infinite health and allow the player to walk through the game just to show you how great they are at game design. Personally if you cant complete the games that are being released now on their easy modes don't bother playing. And about expanding the industry: Personally I wouldn't want to join a game just to find my parents playing ^^