I don't think I need to remind anyone at how low NFS has gone with just two entries. Since I'm one who hates to see a once favorited franchise continue to spiral downward (even if Shift manages to at least be decent), I decided to take the time and work on an editorial for TalkXbox on what EA should take note of in their time working with the franchise in the future:

http://www.talkxbox.com/editorial149.html