And indeed farewell to the BBC One Logo: 
In their place arrive 16 new idents (eight for now - the next eight will be released in a few weeks): 
And of course, with the new on-screen identity comes a new logo: 
It is indeed the end of an era. However, 'tis also the start of a new one. Synchronised swimming hippos? The BBC has become slightly more surreal... ...excellent!!! Watch this space - BBC Two is next in line for a re-brand...