As the game industry matures you can see a much wider variety of video games available and in the future the term 'video game' will be very loose if attached to any interactive entertainment. Gameplay is an important factor in any video game but doesn't have to be the only focus of a game, by giving context to a game the user can experience emotion, which in turn can affect the way we play. As for business, stories normally make franchises successful. Interactive narrative offers ineffable potential that can only be tapped through many years of experimenting.

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