Or dislikes ads. Or microtransactions. Or subscriptions.

http://www.edge-online.com/news/deering-just-three-ten-games-recover-their-costs

http://www.developmag.com/news/30312/Gaming-audience-will-hit-25bn-by-2011-says-Deering

(Former Sony CEO Chris) Deering said that currently only 3 in 10 games recoup their development budgets. And that trend will continue in a future where an array of companies, such as mobile networking operators, cable, satellite and DSL operators plus TV networks and many others "will be in the competitive array". So developers will have to turn to new revenue sources to cover their losses.

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That's sad. That's really sad. I wonder who's writing off how much every year in losses? I wonder who's having to cut losses as is? I know Midway is having some crappy times right now, for example...