...that apparantly most people don't know the half of what they're capable of.

Arstechnica and Next Generation reporting on the same issue (not the first time for Next Gen, either).

The question then is do the features really matter? Or do consumers need to be better educated? Of course, then one must ask, do they want to be educated or would they even care?

Read up and let me know what you think. Pretty much any hobby has its casual, enthusiast, semi-pro/prosumers and "pro" level followers; gaming is no different. Sometimes us folks who sit a little higher up on that tiering can get a distorted view of what's important, what people care about and what they know, forgetting we're part of the "high-profit margin" group (ie, we're more likely to pay more/a premium for our hobby than other people) in addition to being better informed and more opinionated.