Just read it. I can't really say any more than they have right now. Its really amazing, if not inspiring, to see one of the most loathed, reviled developers/publishers going back to their roots where the developers were important, were "rock stars."
When some of the best, big independant development companies out there are signing up with EA to distribute their games? That's really saying something. A few years ago this would've been unthinkable.