I downloaded the Impulse client a few days ago from www.impulsedriven.com, installed it, and saw they had Penny Arcade's Precipice game. Fine by me. I made a note "That's where I'm buying it from" and left it alone.
This morning I went ahead and ordered it. I added it to my shopping cart, proceeded to checkout, and started filling out information. I liked how I could choose if this was for me or for someone else. Nice, and something NCSoft doesn't do. However, what NCSoft does that I sorta missed here was that whole "can you read this image?" thingie (whatever its called) whenever you order stuff as part of their security process. Give and take, there. I finished the checkout, got a confirmation email, and that was pretty much that, I thought.
Even though I got it for myself, it didn't automatically add the game to my list, or automatically register it, or offer to download it. I was a little dissapointed in that. Additionally, what I needed to do in order to do all that wasn't immediately clear to me. I looked around at some icons and other things, and eventually saw "Click to edit registrations." I went there and entered it in there, choosing publisher, game, inputing email address then registration code. However, the code I had been emailed didn't work at first. I looked it over, removed an errant question mark at the end, and it worked fine. Now downloading.
Does this have potential? Oh, loads. But they still have some work ahead of them. Part of their interface reminds me of iTunes, but its not iTunes easy just yet. I'm looking forward to seeing Impulse grow from here.