I got it in 26:57 with 6:30 of that being penalty time. Average at the moment is 33:41 with 9:43 penalty time.
That was fun, actually. Didn't care about the GPS prize (which is good considering my time!), but I did notice something. Four out of the five questions/clues I was given had unreleased games as their answers. Coincidence? Probably not. Good marketing? Oh, I think so.
I'm not sure who came up with the idea, but it was a great one. In one fell swoop they promoted Reaper (tv show), the Garmin GPS and every unreleased title that comes up in the scavenger hunt. Guess what? Now if nothing else, when you see those new games on the shelf in the near future they already have a "hook," something that can grab your attention, a point of recognition, because of this game. The fact you sought the game out, that it was interactive, made is much more memorable than just a passive ad on a banner that you've already trained yourself to ignore.
To whoever came up with this idea, as someone who's involved with advertising for a living, I'd like buy you a coffee.